About This Project

NextGen Franchising Global Competition

 

The NextGen Franchising campaign for the International Franchise Association, encourages 18 - 35 year olds to explore opportunities to WORK, INVEST or BUILD; essentially, pursue employment in the franchising industry, consider ownership of a franchise business, or leverage the franchise model to start a business or expand an existing one.  Participants were also considered for scholarships and other opportunities available through the IFA Educational Foundation for students and young entrepreneurs passionate about engaging in the business.

 

This global campaign resulted in 500 profiled entries and 20 winners are currently in a business accelerator program sponsored by the International Franchise Association.

 

The two year campaign has created: 2.8 Million Impressions | 3,632 Online Fans and Followers | 22,500 Unique Users

 

My roles is this project:

 

- Creative Direction / Design

- Strategy

- UX / UI  Design

- Web Development

 

Site: NextGenFranchising.org

 

Branding/Logo Design

Sketches and final design of the NextGen in Franchising Logo for IFA (International Franchise Association).

Web Development

Designed and developed website for the campaign.

UX / UI Design

Designed the UX (user experience) and the UI (user interface) for the campaign and competition.

Wireframes

Created mobile wireframes to share with the developers of the competition site.

Wireframes

Created mobile wireframes to share with the developers of the competition site.

Social-Media Collateral

Designed and created social-media collateral to promote the campaign. The NextGen in Franchising Global Competition was promoted through Facebook, Twitter, and Instagram.

Marketing Collateral

Designed and created all additional marketing collateral for this campaign. Including convention sign-age, brochures, badges, booklets and promotional items.

Success

This global campaign resulted in over 500 profiled entries and 20 winners are currently in a business accelerator program sponsored by the International Franchise Association.

 

The two year campaign has created: 2.8 Million Impressions | 3,632 Online Fans and Followers | 22,500 Unique Users

© David J Stine 2016

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    David J Stine

    User Experience / Art Direction / Design

    I have a strong knowledge of design, from print to digital. User experience and branding are a few of my passions.